Wednesday, October 28, 2015

Day 19: Opting Out

REI is getting a lot of buzz this week. They just announced that they will be closing their stores on Black Friday, paying their employees instead to go outdoors.

From their CEO: Instead of reporting to work, we’re paying our employees to do what we love most—be outside. We’re passionate about bringing you great gear, but we’re even more passionate about the experiences it unlocks for all of us. Perhaps John Muir said it best back in 1901: “thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home.” We think Black Friday is the perfect day to remind people of this essential truth. While the rest of the world is fighting it out in the aisles, we hope to see you in the great outdoors.

I’ve never been a big REI shopper, but I have to say I love the concept and I love that REI is willing to be unconventional, after all they have a bottom line just like everyone else.

This is a good reminder to all of us that if we don’t like something we have the power to change it.

We aren’t always bound by other people’s playbook, we write our own script.

Sometimes, we aren’t obligated to change the world – just our own world.

As an aside, last black Friday while my husband worked I took the kids to the beach. It was the perfect place to be. The water was freezing but the place was empty for the first couple of hours. (If only the water heater hadn’t gone out while we were gone. Brr!!)


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